Award-winning, record-breaking: You could be one of the most respected professional advisors in the world. Based in offices across the area, our advisors are backed by a globally prestigious realty brand — and by the industry’s best tech, training, support and marketing. Since 1983 and counting, advisors with Premier Sotheby’s International Realty are regarded as the best in the business, anywhere.
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No other brokerage combines local superiority and stability — Premier Sotheby's International Realty® was founded in South Florida in 1983 — with the global reach of the world’s most respected real estate brand, Sotheby’s International Realty. That also means day-one exposure of you and your properties on sothebysrealty.com — and more than 120 other influential sites — plus business potential with more than 26,000 SIR advisors worldwide.
You could be part of an advisor family like no other — at a company like no other, built on excellence, integrity, respect and fun. The helpful, positive Premier Sotheby's International Realty community is a team in every way, which can even translate to off-market sales, listings sold in-house and more. There is a real spirit of giving back to the communities where we live and work.
IN GLOBAL SALES VOLUME IN 2024
OFFICES IN
COUNTRIES & TERRITORIES
Most Profiled Luxury Real Estate Brand in the News
SALES ADVISORS
IN ANNUAL
GLOBAL REFERRALS
VISITS TO SOTHEBYSREALTY.COM
SOCIAL MEDIA FOLLOWERS
VIDEOS PLAYED IN 2022
Your business could boom with unparalleled support from an in-house team of marketing professionals, each working to help you achieve success. No brokerage offers more, from user-friendly digital marketing tools to a strategic yearly custom marketing plan that aligns with your business goals to a regional marketing director to help you with your marketing, your business and much more.
Built into the Premier Sotheby’s International Realty experience is a support staff dedicated to your success. You can reap the benefits of the firm’s coaching-based business planning — including financial goals, strategic frameworks and more — plus executive, marketing and support teams with one goal only: helping you be your best.
You and your business can grow with Premier Sotheby's International Realty's unique and effective training, both in-person and online. Our proprietary Propel digital smartspace is a hub for valuable education and training resources. Our impactful company meetings are packed with quality content, guest speakers, industry trends and more. And our Ninja Selling–based program can help build value, relationships and your business.
Premier Sotheby’s International Realty offers industry-leading technology unavailable anywhere else — including first-to-know search-and-discovery tools; seamless transaction management; and a one-stop portal for client-relationship management, marketing assets, contracts and more. Your properties benefit, too, from unmatched digital-staging services to the industry’s first virtual-staging app. The takeaway? You are freed to do what you do best — connect people with properties.
On a daily basis, we see the importance of home ownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.
Learn MoreYou belong with the best — where you are supported by talent, training and technology, and where your colleagues can become lifelong friends.
Let’s talk.
With over 40 years of experience building successful real estate companies, Budge Huskey is a recognized leader within the industry in both brokerage and franchising. As CEO of Premier Sotheby’s International Realty, a leading affiliate in the Sotheby’s International Realty® global network, he oversees the company’s 40 offices and 1,400 global advisors in Florida and North Carolina.
Sotheby's is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals, but it's also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.
The Auction Consignment Referral Program is a valuable tool for sales associates to realize the direct connection the Sotheby’s International Realty network has with Sotheby’s clients. Designed to ensure a continuity of service in the auction consignment process, the program offers the incentive of a referral fee.
The Auction to Realty Referral Program connects Sotheby’s clients to the Sotheby’s International Realty network, offering a unique business development opportunity for our affiliates to access this global, high-net-worth community. These special opportunities carry a 30% referral fee on the referred side.
Our mobile app – now in 14 languages – is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
A seasoned marketing executive with over three decades of experience, Kathy has led award-winning teams across iconic brands, including Walt Disney World marketing and Talbots as well as several prominent national advertising agencies. As chief marketing officer of Premier Sotheby's International Realty, she leads the marketing strategy and shapes brand identity for the company's 1,400 global advisors in over 40 office locations from Florida to North Carolina.
Graphic Design
Branding
Logo Design
Social Media Development
Strategy
Communication
Copywriting
Press
Print Collateral
Digital Resources
Marketing Campaigns
In a commitment to deliver our advisors the industry’s best tools, we commissioned T3 Sixty, a trusted advisor and management consultancy in the residential real estate brokerage industry to audit our technology stack.
“Premier Sotheby’s International Realty has built a sophisticated technology and marketing stack that offers its advisors solutions and value at every point of the funnel.”
- Travis Sexton, EVP Technology T3 Sixty
Digital Listing and Contract Documents
Print & Direct Mail
Email Marketing
Seller Reports
Market & Neighborhood Trend Reports
Showings
Digital Presentations
Digital Marketing & Advertising
Merchandise & Collateral Store
Client Reviews
Dotloop provides an online platform to empower real estate professionals to get deals done.
Don't forget! Get with your Managing Broker & Office Administrator to acquire your username and password
Premier Sotheby’s International Realty purchases licensed audio for you to provide to your videographer, if needed.
You can listen to each song available and download the file to share.
Premier Sotheby’s International Realty provides a library of royalty-free images for advisors to use in your marketing.
A professional property brochure is created for each listing.
Brochures are professionally printed by My Marketing Matters.
Premier Sotheby’s International Realty pays for the first 50 copies.
PremierSIR contributes for Just Listed or Just Sold cards for each listing.
Must be used within 45 days of contract closing (for Just Sold postcards) or credits expire.
Advisors also have access to create custom postcards and mailers through MMM with 150+ designs available.
Premier Sotheby’s International Realty hand-selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms.
Elise's public relations career spans over 15 years and her scope of experience includes commercial construction, consumer electronics, food and beverage, home services, luxury brands, residential and commercial real estate. She holds a B.A. in creative writing from Florida State University and an M.B.A from Webster University.
Brand videos, brand hashtags, and all published brand content provide rich resources of material you can use to enhance your social media presence. This is an opportunity to present yourself as a member of the Sotheby's International Realty network - with access to all the brand has to offer - and to add notes about your market expertise.
As vice president of relocation and referral services, Alex is responsible for the growth and development of the relocation and referral department through the creation of new corporate relocation partnerships and a primary presence throughout the Sotheby’s International Realty® global network.
3,509 Total Placed Referrals
$1.58 Billion Closed Referral Sales Volume
$418 Million Total Sales Volume Closed in Outbound Referrals
269 $1 Million+ Incoming Referrals
Our brand events provide unparalleled global exposure and networking opportunities with the world's most sought-after real estate and luxury enthusiasts. Through immersive, one-of-a-kind experiences, our network delivers exclusive property promotion opportunities. We also partner with the acclaimed Sotheby's auction house to build high-profile sponsorships, engaging prospective sellers and buyers and showcasing the most inspiring properties in the world.
Premier Sotheby’s International Realty’s New Development Division brings an experienced and professional sales approach to some of the most prestigious and successful residential real estate projects in Florida and North Carolina. We are customer-focused – serving our customers by executing an exceptional sales process that delivers results.
Increase your income per hour so you can improve your life. Help you properly set goals and program your non-conscious mind for success. Install a sales system that gives you predictable results. Install a system that generates a continuous flow of clients coming to you.
We provide a seamless onboarding experience for every new advisor that is advisor-centric and guarantees smiles. Your personal concierge will walk you through every step of the process, which includes a guided 30-day action plan customized to your individual goals. Our ongoing training programs, one-on-one meetings, marketing planning and industry-leading tools ensure you have everything you need to elevate your business.
1. Independent Contractor Agreement
2. DBPR RE-11 Form (FL) or REC-208 (NC)
3. New Associate Database Profile
4. Professional Portrait Guidelines and Photographers in Welcome Letter
5. Media Waiver Agreement
6. Marketing Licensing Agreement
7. Associate Insurance Requirements
8. Key and door code review – office tour
9. Complete Lead Distribution Quick Start (ZIP codes)
10. W-9 form
11. Brief introduction to staff and their job descriptions
12. Complete and submit your New Associate Profile - QuickStart for Marketing Questionnaire
13. Office Administrator invites associate to dotloop and emails the instructional dotloop video
14. You will receive an email after your meeting with a copy of all signed paperwork
15. Review the 30-Day Action Plan in your digital Engage Binder . Director of Advisor Engagement will contact you to schedule first Quick Start Zoom
Graphic Design
Branding
Logo Design
Social Media Development
Strategy
Communication
Copywriting
Press
Print Collateral
Digital Resources
Marketing Campaigns
You will receive the following:
From the highest level of service comes the highest level of success. At Premier Sotheby’s International Realty, our customized support can help you achieve it. Just decide which of our resources are best for you and get started doing even more for your clients.
